To make sure that Aldi had the news agenda all wrapped up for Christmas, we set-about ideating and developing the nation’s first bottomless Pigs in Blankets Restaurant – the ultimate experience for pig in blanket enthusiasts.

Located in North London’s Camden Passage (N1), the exclusive restaurant will allow fans to ‘Press for PIBs’ on a spin on the Press for Champagne button in exclusive restaurants.

The restaurant was sold out instantly and generated over 550 pieces of coverage and a reach of 134 million.

To leverage the story further, the team created the World’s Longest Pig in Blanket, measuring in at a whopping six metres. Made using 150 rashers of bacon, the giant blanketed sausage weighed an impressive 3.2kg with a circumference of 42cm when coiled.

It worrked so well in Year One that it made a return in Shorditch for Year Two.

And to boot, the cafe took a star turn in Channel 4’s ‘Aldi’s Christmas Secrets’!