To make sure that Aldi had the news agenda all wrapped up for Christmas, we set-about ideating and developing the nation’s first bottomless Pigs in Blankets Restaurant – the ultimate experience for pig in blanket enthusiasts.
Located in North London’s Camden Passage (N1), the exclusive restaurant will allow fans to ‘Press for PIBs’ on a spin on the Press for Champagne button in exclusive restaurants.
The restaurant was sold out instantly and generated over 550 pieces of coverage and a reach of 134 million.
To leverage the story further, the team created the World’s Longest Pig in Blanket, measuring in at a whopping six metres. Made using 150 rashers of bacon, the giant blanketed sausage weighed an impressive 3.2kg with a circumference of 42cm when coiled.
It worrked so well in Year One that it made a return in Shorditch for Year Two.
And to boot, the cafe took a star turn in Channel 4’s ‘Aldi’s Christmas Secrets’!
Mastercard created work with a greater purpose around the greatest club football match in the calendar; the Champions League final.
The 'Pledge Ball' was made from 30 pairs of recycled boots by artist Helen Kirkum and contained sustainable commitments from the football community to inspire collective action ahead of the game. Featuring no other than five-time winner, Gareth Bale, and presented this to children and our Champions League mascots from Bloomsbury Football at a special workshop at Somerset House, before enjoying an electric Final at Wembley.
Creative Director: Tim Palmer
Executive Creative Director: Donald Swanepeol
We worked with legendary former British Lions coach Sir Ian McGeechan to created a bespoke emotive speech ahead of the Premiership Rugby final.
The speech, dubbed a 'Pub Pep Talk', is designed to fire up fans ahead of the showpiece event. It was first delivered to fans inside the famous rugby Cabbage Patch pub and heard by those in attendance at the final at Twickenham before KO on the big screens.
Creative Director: Tim Palmer
Executive Creative Director: Donald Swanepeol
Two million fewer women than men were exercising regularly in England, forming a large and stubborn gender gap. Women said they know and understand the benefits of exercise and 75% of them aged 14-40 said they want to do more activity. But they weren’t…
Sport England tasked us with getting more women in this age group to exercise regularly. Their aim was simple, but the target audience was broad. An influential solution was needed that could elicit mass behaviour change.
An integrated apprach was nessesary where I led the digital and social creative direction.
The campaign was awarded Glass Lion: The Lion for Change award Gold Lion Health Award for Best Integrated Campaign United Nations Foundation Grand Prix for Good award.
www.instagram.com/thisgirlcanuk
Art Director: Ray Chan
Copy Writer: Simon Cenemor
Digital Creative Director: Tim Palmer
Executive Creative Director: Al Young
We worked with Heathrow to give up-and-coming British musical acts a platform like no other on the new Heathrow Introducing stage in Terminal 5.
In one of Heathrow’s busiest summers on record with the airport preparing to welcome over 30 million passengers between June and September, the initiative will give some of Britain’s most promising artists access to an audience bigger than Glastonbury.
With sets from acoustic rock band China Bears, folk singer-songwriter The Halfway Kid, and RnB artist Olivia Nelson - who's next gig is at Glasto after being named Glastonbury’s Emerging Talent Runner Up this year.
And with hundreds of music execs set to travel through the airport for festival season, the stage will give them the rare chance to be ‘spotted’ and propel their career to new heights.
Creative Director: Tim Palmer
Executive Creative Director: Donald Swanepeol
Working with The Academy PR to launch Womens' Health event with Holland & Barrett with a comedian, writer and influencer Haley Morris and 600 instore trained Womens' Health experts across the country. The event was covered acros national press and across social thanks to the instagramable vagina wall.
The campaign was awarded PR Week’s Health, Beauty, Retail & Fashion Campaign of the Year 2024
Awarded
Holland & Barrrett - Women’s Health & Wellness Partner (PRWeek Awards Health, Beauty & Fashion )
Holland & Barrrett - Women’s Health & Wellness Partner (Consumer Campaign Highly Commended)
Creative Director: Tim Palmer
Executive Creative Director: Donald Swanepeol
Men want to be better allies to women, but many men don’t know where to start.
The murder of Sarah Everard ignited emotions all across the UK and the world. Women were tired of hearing what they could do to be safer. We need to bring both women and men together to help end violence against women.
We created a DOOH media campaign and support men on what they can do with #allmencan - an initiative to raise awareness of how men can help end violence against women.
We brought together a coalition of over a dozen charities and organisations. Secured over 6,000 billboards across the country. Had our social assets shared with social influencers – even with a repost from Netflix.
Copy Writer: Tim Palmer
Creative Director: Janelle Feliciano
Executive Creative Director: Steve Back
I helped We Play wth UFC Fight Pass to increase in subscriptions to the sports subscriprtion to the exciting ever growing global sport.
The campaign was simple: “It could be nothing, but it could be something. Don’t Wait Until You’re Certain to call the helpline.” We created a powerful online film leveraging the popular “shit people say” internet meme that was everywhere at the time. The film features kids saying the weird and wonderful stuff we love them for. However, these innocuous sayings soon blur into more sinister utterings: the kinds of things that might be masking abuse. The film was supported by a partnership with the online community Netmums and a social media campaign asking people to donate their Facebook status updates to spread the message.
It was the NSPCC's first digital only online campaign, and one of their most successful, with calls to the them increased by 16% in the first week of the campaign and the proportion of people waiting for more than one month decreased from 56% to 39%.
The campaign was awarded:
Silver Arrow, TV Advertising Awards.
Crystal, Advertising Producers Association.
“Pick of the Week” Campaign.
"Pick of the Week" Creative Review.
"Pick of the Week" AdWeek.
Art Director: Tim Palmer
Copy Writer: Tim Palmer
Creative Director: Tim Palmer
Executive Creative Director: Al Young
2020. A time when we couldn’t see each other or work together and brands had to find ways of remaining relevant to audiences who were confused and scared. Milk was a product that on the one hand was suffering because of the collapse of the hospitality industry, but on the other hand had more uptake at home as people were stuck in trying to stay connected whilst cooking and drinking tea.
It was time for a 'home made' campaign. According to Kantar, the ‘Milk Your Moments’ campaign, which ran for 12 weeks from mid-May, resulted in an extra 212,000 consumers buying milk who would not otherwise have purchased it. This was against a challenging background of milk already being bought by 98% of UK households prior to the lockdown.
Using footage from The Milk Marketing Board’s archives, sourced social media footage and filmed some ourselves at home on mobile phones like everyone else was doing at the time to create Weber Shandwick’s first TVC.
We also created social content and a mobile web page that generated ‘moments’ and encouraged people to connect over dairy. For every #MilkYouMoment connection shared, we donated £1 to Mind to help keep the country connected, raising over £100,000.
Art Director: Tim Palmer
Copy Writer: Tim Palmer
Creative Director: Tim Palmer
TV Producer: Liam Simpson
Digital Producer: Flipside
We won Project Literacy at pitch for Weber Shandwick. Project Literacy is a campaign launched by Pearson, the educational publisher to raise awareness with the aim or ending worldwide illiteracy.
There are 5million functionally illiterate people in the UK. This means they have they reading and writing ability of Year 8 student. If all the illiterate people in the UK were in one city, it would be our 2nd largest city.
IlliteraCity is a manifestation of what that city would look like, and we made it from the very thing that brings literacy alive, paper.
Art Director: Tim Palmer
Copy Writer: Tim Palmer
Creative Director: Tim Palmer
Executive Creative Director: James Nester
The United Nations World Food Programme (WFP) launched a digital cash card programme to provide food assistance to thousands of displaced Syrian refugees across Turkey.
The card that was replenished with money weekly offered families the dignity of choosing and buying their own food in the refugee camps, rather than being provided with handouts.
It offered them the something we called ‘The Incredible Ordinary’
We found food stories of what items people would buy to make their family feel more at home, and turned those items into products in a shop that we took on tour around Europe for press and passers by to learn about the good work being done.
There are a growing swath of people who don’t have a credit score for many reasons. Experian used this campaign championed by the influencer Jack Munroe (who had experienced credit difficulties herself) to highlight this group of people and offer a solution.
Awards Won
PR Week – Best in Financial Services
Sabre – Financial Services
As part of the wider launch for BMW Retail Online, we partnered with Shazam to create an art installation at King’s Cross Station, London. Attention-grabbing visuals adorned Print and OOH media. Passers-by scanned their favourite car image to be redirected to the relevant BMW Retail Online page, where they could purchase the exact car, right there and then, online, without ever having to meet a sales person.
Art Director: Ben Edwards
Copy Writer: David Mygins
Digital Creative Director: Tim Palmer
Executive Creative Director: Owen Lee
Working at Sports Marketing company We Play, who were looking to increase their audience from beyond sports into ‘Fandom’. We pitched and won the Howler Head whisky account that is associated with Dana White, the president of the UFC, including the soon to be famous ‘HOWLOMETER’ So when the commentators howls go up, the price of Howler head goes down, until the drinks are on Dana!
Art Director: Vini Rodriguez
Digital Creative Director: Tim Palmer
Head Of Creative: Tim Palmer
As part of the wider global relaunch of Grants whisky, we developed a everything digital, including their social channels and a new global website. Holding to the belief that social is an attitude, not a channel, we periodically take ethnographic, reportage trips to our key markets for the content.
Art Director: Jack Walker
Copy Writer: Ali Dickenson
Digital Creative Director: Tim Palmer
Executive Creative Director: Al Young
As part or Sport England’s This Girl Can campaign to get more females into sport, we created a vivid community through social media content.
The campaign was awarded Glass Lion: The Lion for Change award Gold Lion Health Award for Best Integrated Campaign United Nations Foundation Grand Prix for Good award.
www.instagram.com/thisgirlcanuk
Art Director: Ray Chan
Copy Writer: Simon Cenemor
Digital Creative Director: Tim Palmer
Executive Creative Director: Al Young
Illiteracy is the root cause of many of the world’s biggest problems. We used the building blocks of reading and writing, the ABCs, to demonstrate the link between illiteracy and 26 major problems facing the world today.
As the digital Creative Director we created a complementary social media strategy across Facebook, Instagram, Twitter, YouTube and Tumblr, tells the story of each letter, highlighting Project Literacy partners’ work and the experiences of those affected by illiteracy. Key social influencers, such as those close to literacy and sustainable development and a number of high profile partners, are being engaged to add their voices to the campaign.
We also built an interactive website that houses the entire project. Users can explore the 26 issues in detail and show their support by signing the Project Literacy petition.
Creative Director: Martin Mcallister
Digital Creative Director: Tim Palmer
Executive Creative Director: Owen Lee
As part of the LUMIA launch, we had a mad idea that we would projection map a huge building in London, and play a free gig. Most mad ideas impress the client, but scare them more. But not with this one. We ended up bringing a popular techno artist over from Canada, and projected a 40min concert onto the front of the Mill Bank Tower.
Digital Creative Director: Tim Palmer
Executive Creative Director: Al Young
This campaign was launched under the banner of Your Future, Their Future and the launch film featured Mr Burton from Channel 4's Educating Yorkshire. It was designed to address the biggest barrier to a career in teaching, that salary is low, in a surprising and thought-provoking way. The hero film then led into deep content within the staff room where the viewer could spend time with real teachers, watching them in action and hearing about their experience first hand using digital media to its full potential.
The campaign drove a reappraisal of teaching and we have seen deep engagement with the content across the website and social media, testament to our digital first approach. There was also a 70% increase in registrations to teach, with a high proportion among highly competitive subjects such as physics and maths.
Art Director: Gary Robinson
Copy Writer: TimPalmer
Creative Director: Tim Palmer
Digital Creative Director: Tim Palmer
Executive Creative Director: Gary Robinson
A website devised to educate potential iBMW customers of the benefits of electric.
Art Director: Gilles Bestly
Copy Writer: Nick Durber
Digital Creative Director: Tim Palmer
Executive Creative Director: Owen Lee
We release content for the NSPCC to encourages parents to talk to their children about their private parts. Children discuss the nicknames they give to their private parts, such as "todger" and "winkle". The film then asks parents to teach their children "the underwear rule" – that they should not touch or be touched in areas normally covered by underwear – as a means of protecting them against abuse.
Art Director: Ray Chan
Copy Writer: Simon Cenemor
Creative Director: Tim Palmer
Executive Creative Director: Al Young
Toptable was a bit of a fading star. What started out as brilliant technology had probably become a faceless website for tourists to find a cheap, last minute restaurant.
We needed people to look again at the brand. Because Toptable is about people. It is about bringing people together for shared experiences . . . falling in love, doing business, wandering down memory lane and remembering who we are.
If tables could talk, just imagine what they’d say. . .We used digital posters to bring tables to life. Location-based posters to encourage spontaneous booking
And ‘live’ posters to highlight just how simple the site is. We updated the copy by time of day, day of the week, and events in the year, making people smile on the way to work and book on the way home
The campaign gave the brand personality and brought it closer to people in every way.
The manifesto in the first Cross Track poster below, says it all really.
Art Director: Ray Chan
Copy Writer: Simon Cenemor
Digital Creative Director: Tim Palmer
Executive Creative Director: Owen Lee
We are constantly creating and curating content for the BMW Social channels, whether it is shooting video, or building bespoke Instagram channels to satisfy the the visual hungry fans of BMW
www.instagram.com/bmwuk_individual/
Art Director: Various
Copy Writer: Various
Creative Director: Tim Palmer
Since campaign launch, Sport England's social media community has grown to 432,000. Every day more women and girls ask to get involved with the campaign. In response, a web app was created, which enables women to upload their own exercise picture, add a This Girl Can mantra such as “Hot and Not Bothered” and logo. Since launching there have been over 24,000 uploads, a selection of which have been used on This Girl Can social channels, in localised digital Out Of Home and for PR to inspire others to become active.
The campaign was awarded Glass Lion: The Lion for Change award Gold Lion Health Award for Best Integrated Campaign United Nations Foundation Grand Prix for Good award.
Art Director: Ray Chan
Copy Writer: Simon Cenemor
Digital Creative Director: Tim Palmer
Executive Creative Director: Al Young
Havaianas is all about 'The spirit of summer, all year round' and they wanted to extend their brand conversation across the winter months when flip flops were not at top of mind. So we came up with the Havaianas Sunbrella,
A specially constructed umbrella with a photo-therapy light shaft omitting the same vitamin D as the Sun, which is clinically proven to improve quality of life if used for just five minutes a day, reducing depression, insomnia, fatigue and other wintery symptoms.
Creative Director: Tim Palmer
We are constantly curating and creating content for the Havaianas European social channels, from designing and animating imagery from their own designs to shooting lifestyle on location at sunnier climes.
www.instagram.com/havaianaseurope/
Art Director: Various
Copy Writer: Various
Creative Director: Tim Palmer
Part of a wider campaign to launch the BMW 3 Series, we created this huge DOOH piece that animated the car across a colour palette evoking a sense of nostalgia; be it hacienda tones of the 90s dance age, or minimalist whites of the 00s.
Art Director: Gilles Bestly
Copy Writer: Nick Durber
Digital Creative Director: Tim Palmer
Executive Creative Director: Owen Lee
Jupiter had an established brand presence. The issue was that their ads were copy driven, and many people did not notice when they were renewed. They asked for a global rebrand. We established a new campaign that was warm, intriguing, based around 'The Human Advantage' that used full bleed photography to differentiate each placement.
Creative Director: Tim Palmer
Executive Creative Director: Owen Lee
UK Finance say fraudsters have scammed UK consumers out of a record £479m in 2020
Black Friday is one of the prime targets for fraud so HSBC wanted to use marketing communications to help people in the UK be less vulnerable.
This campaign was longitudinally analysed to have saved HSBC £3 million, and won awards for best Finacial Advertising in The Drum awards.
