Havaianas is all about 'The spirit of summer, all year round' and they wanted to extend their brand conversation across the winter months when flip flops were not at top of mind. So we came up with the Havaianas Sunbrella,
A specially constructed umbrella with a photo-therapy light shaft omitting the same vitamin D as the Sun, which is clinically proven to improve quality of life if used for just five minutes a day, reducing depression, insomnia, fatigue and other wintery symptoms.
Creative Director: Tim Palmer