We won Project Literacy at pitch for Weber Shandwick. Project Literacy is a campaign launched by Pearson, the educational publisher to raise awareness with the aim or ending worldwide illiteracy.
There are 5million functionally illiterate people in the UK. This means they have they reading and writing ability of Year 8 student. If all the illiterate people in the UK were in one city, it would be our 2nd largest city.
IlliteraCity is a manifestation of what that city would look like, and we made it from the very thing that brings literacy alive, paper.
Art Director: Tim Palmer
Copy Writer: Tim Palmer
Creative Director: Tim Palmer
Executive Creative Director: James Nester