Men want to be better allies to women, but many men don’t know where to start.
The murder of Sarah Everard ignited emotions all across the UK and the world. Women were tired of hearing what they could do to be safer. We need to bring both women and men together to help end violence against women.
We created a DOOH media campaign and support men on what they can do with #allmencan - an initiative to raise awareness of how men can help end violence against women.
We brought together a coalition of over a dozen charities and organisations. Secured over 6,000 billboards across the country. Had our social assets shared with social influencers – even with a repost from Netflix.
Copy Writer: Tim Palmer
Creative Director: Janelle Feliciano
Executive Creative Director: Steve Back