Since campaign launch, Sport England's social media community has grown to 432,000. Every day more women and girls ask to get involved with the campaign. In response, a web app was created, which enables women to upload their own exercise picture, add a This Girl Can mantra such as “Hot and Not Bothered” and logo. Since launching there have been over 24,000 uploads, a selection of which have been used on This Girl Can social channels, in localised digital Out Of Home and for PR to inspire others to become active.
The campaign was awarded Glass Lion: The Lion for Change award Gold Lion Health Award for Best Integrated Campaign United Nations Foundation Grand Prix for Good award.
Art Director: Ray Chan
Copy Writer: Simon Cenemor
Digital Creative Director: Tim Palmer
Executive Creative Director: Al Young